Not seeing Fiery in the demo room?

Here’s why that matters

You’re finally in the demo room evaluating a cutting-edge new press. The performance is impressive. The colour looks accurate. But what you need is a Fiery demo to truly showcase its potential. Something’s missing…

There’s no Fiery® Digital Front End (DFE) in the setup. You might not even hear it mentioned.

Before you make a high-stakes decision without all the facts, here’s what you need to know—and what to ask.

Why does the DFE matter in your press buying decision?

The DFE is the brain behind your press. It affects:

1. Image quality
2. RIP speeds
3. Colour control
4. Job prep & layout
5. Job management
6. E-commerce integration
7. Performance analytics
8. Operator’s learning curve
9. Device integration
10. Workflow centralization
11. Automation capabilities
12. Job waste
13. Supply management
14. Security

In short: your profitability.

That’s why the DFE choice shouldn’t be an afterthought—and definitely not left out of the demo entirely.

Ask these 7 questions before you choose a DFE

When evaluating a new press to buy, ask your sales rep:

1. Will this DFE scale with my business? Can the same workflow drive additional printers? Does it offer more advanced production capabilities or support other file formats in the future?
2. Is it easy to learn and operate? Will new hires be familiar with it?
3. How does it manage consistent colour output? Is colour control easy and fast enough so it doesn’t interrupt production for long time periods?
4. Can it RIP multiple jobs in parallel? Or will I have operator downtime between jobs?
5. Does it come with built-in automation for makeready and job prep? How easy is it for automation processes to adapt to my current environment?
6. Is variable data printing supported natively? Can I start producing personalized prints without additional investment?
7. Can I track job status and performance remotely or across devices? Can I receive notifications of productivity blockers while away from the production floor?
8. How does the DFE protect customer data and keep up with evolving security requirements? Does it meet the standards required by sensitive customers, like government, medical, or financial institutions?

If these questions are important to your operation, it’s worth evaluating the Fiery option.

So, is Fiery an option for your new press?

Yes, it usually is.

Fiery supports nearly every major press manufacturer, including:

So, if Fiery isn’t part of the demo, you can still ask for it.

Sometimes Fiery isn’t pre-installed in demo rooms. It may take some time to set up. But this is a major equipment investment—it’s worth the wait.

Ask to see a Fiery-powered demo, even if it means coming back later or scheduling a remote walkthrough. Or contact us directly, and we’ll help make it happen.

📩 Want a personalized Fiery demo?
[Contact our team here]

Why isn’t Fiery always on display?

Every dealership and demo room has limited space and resources. Sometimes, reps are encouraged to standardize demos with fewer variables. But that doesn’t mean Fiery isn’t available—it just means you might have to ask.

And you should. Because the DFE isn’t just a support tool—it’s the vital conduit that defines how your entire print operation runs.

What matters lies within: Performance is key

A DFE may not get the most attention when looking for a new press to buy. But the performance, management, device integration, security, and quality results a Fiery DFE guarantees definitely will.

What matters most is what’s under the hood—and what that means for your print operation.

Fiery gives you:

• Fast, parallel job processing
• Real-time preview and control
• Accurate and repeatable colour
• Streamlined job prep and imposition
• Integration with MIS, VDP, and finishing systems
• Add compliance with high security requirements

Your New Press Deserves the Best

Manufacturers around the world make world-class production presses. But to unlock their full potential, many print providers choose Fiery—because we make sure your new press is ready for maximum performance, scale, and future growth.

Don’t let a limited demo lead to a limited setup.

✅ Ask if Fiery is available for your press.
✅ Wait for a full demo if needed.
✅ Reach out to Fiery for help or a walkthrough.

Ready to See Fiery in Action?

Let’s make it easy.
[📬 Request a free personalized demo here]

Because when you invest in a new press, you deserve to see what it can really do.

Choose smart. Ask for Fiery.

About Author

Veronica Carlson

Veronica Carlson is the Marketing Director at Fiery, leading global marketing strategies for one of the print industry’s most innovative digital front end and workflow solution providers. With prior roles at Xerox and EFI, and an MBA from Universidad Torcuato Di Tella, she brings decades of industry expertise and a track record of driving brand growth and customer engagement.