Simplifying specialty and expanded gamut printing

If you’re looking for ways to stand out in today’s competitive print industry, the latest episode of PRESS Play with Fiona and Ray is a must-listen. In this episode, Fiona and Ray explore how specialty and expanded gamut printing can help print service providers deliver premium color, eye-catching applications, and higher customer satisfaction — all while boosting profitability.

Traditional CMYK printing has its limits. That’s why many print businesses are turning to advanced color technologies to expand their offerings. Fiona and Ray break it down into two categories:

• Specialty colors – Add value and creativity to any print project with embellishments like white, clear, and metallic inks. These effects give printed pieces a tactile and visual impact that grabs attention and makes designs memorable.
• Expanded gamut printing – Go beyond the CMYK color space to reproduce more accurate brand colors and achieve vivid, lifelike images. This ensures consistency and quality for demanding customers, from corporate clients to high-end photo prints.

But the real challenge for many providers isn’t knowing what’s possible—it’s knowing how to do it efficiently. That’s where Fiery server tools come in. Fiona and Ray explain how Fiery simplifies the process, making it easy to manage these advanced color capabilities even when starting from standard CMYK files. From automated color conversions to intuitive design enhancements, Fiery gives print professionals the tools they need to deliver The Wow Factor on every job.

By listening to this episode, you’ll gain insight into how specialty and expanded gamut printing can:

• Differentiate your services in a crowded market
• Increase margins with premium applications
• Strengthen customer loyalty through higher-quality output

Want to dive deeper? Watch our on-demand webinar, More than CMYK: Simplifying premium color printing, to see these capabilities in action.

Listen to the full podcast episode now and discover how Fiery makes advanced color printing simple, profitable, and impactful.