Home Products Variable Data Fiery FreeForm Create

Fiery FreeForm Create

Free, easy VDP.

Award-winning technology

  • 2019 Red Hot Technology Vanguard Breakthrough Award
  • 2020 EDP Award
  • 2021 BLI PaceSetter Award
  • 2021 PRINTING UNITED Alliance Pinnacle Product Award


Fiery FreeForm Create makes personalization fast, free, and easy.

Fiery FreeForm Create is a free, stand-alone variable data creation application for external and embedded Fiery servers.

Quickly and simply personalize existing files for free in an intuitive interface and add variable elements such as text, images, and barcodes with just a few clicks. It’s ideal for applications such as business cards, diplomas, calendars, postcards, booklets, direct mail, labels, parking passes, newsletters, and so much more

Watch product video

For Print Service Providers (PSPs) or in-plants
Fiery FreeForm Create provides a great opportunity to get started with personalization for free. With the ability to personalize files on the fly, you can provide more value-added services to your customers. And for PSPs or in-plants who are already familiar with VDP, FreeForm Create may provide a more efficient or cost-effective method for personalization compared to your existing processes.

For creatives/designers/marketers
Since access to a Fiery server is not required to run FreeForm Create, anyone can use it! It’s a great resource for creative professionals, designers, or marketers who want to create their own print-ready, personalized files in a visual interface. The files are saved out of the application in a packaged format that can be provided to a PSP or in-plant for production.

For office workers
Fiery FreeForm Create is an easier and faster way to create personalized files compared to mail merge functionality in Microsoft Word or Adobe InDesign. Rather than create a large document where static elements are repeated over and over (increasing file size and process time), FreeForm Create outputs an optimized file that’s smaller and more efficient, which, in some cases, processes up to 80% faster than a traditional mail merge.

For packaging producers
FreeForm Create is a free, more efficient alternative to creating variable content than using plug-ins to InDesign or Illustrator. And it delivers many of the same capabilities as paid VDP applications, like variable text, images, or barcodes. Packaging producers can personalize customer packaging to help increase the impact, or for subscription-type packaging, you can use FreeForm Create to include targeted information on box contents, or even include other offers that the customer could benefit from. Also, packaging producers can use the barcode capabilities in FreeForm Create to identify each unique board to track it through the manufacturing process and help track any errors that occur through finishing. And a barcode can be used to track individual packages after they’ve shipped, in case issues arise later with the contents.

What’s New

New features in Fiery FreeForm Create 1.4.0

View the release notes and the Fiery Communities post (English only).

Refreshed UI

A new design provides a refreshed user experience.

Enhanced usability

Usability improvements include font style/weight previews in the Text menu and streamlining the file saving workflow.

Stay tuned for more!

We’re working on some very exciting new features for you! Stay tuned for news later in 2024.


Jump to FreeForm Create quick tips.

Fiery FreeForm Plus

Customers with Fiery FS400 and newer servers, using Fiery FreeForm Create, generate Fiery FreeForm Plus files. These files can be submitted directly to the Fiery server from the FreeForm Create application, or saved as a standalone file package (.ffp).

There are several advantages to the FreeForm Plus format:

  • Single file package: Fiery FS400 and newer servers recognize FreeForm Plus files as a single file package (the master and variable information is combined together). This makes it easier to perform actions like applying job properties. In contrast, Fiery FS350 and earlier servers interpret FreeForm Plus files with the master and variable content separate. For these servers, server presets are critical to ensuring job properties are applied equally to the master and variable content.
  • Easier job submission: you can save time by automating FreeForm Plus job submission through Fiery Hot Folders (requires Fiery Command WorkStation 6.7 or newer and a Fiery FS400 or newer server), or you can drag-and-drop .ffp files into the Command WorkStation Held queue.

Watch this video to learn more about the benefits of Fiery FreeForm Plus.


Two different workflows are available in FreeForm Create.

Variable data workflow
Add personalization to any existing PDF file with just a few clicks.

  • Drag and drop interface
  • Create source files using your design application of choice (Microsoft Word, Adobe InDesign, Microsoft Excel, etc)
  • Variable fields can be text, images, or barcodes
  • Change properties of variable fields, including font, size, orientation, color, arrangement, and more
  • See a visual preview of each variable data record and filter records by parameters such as the longest or shortest name

File merge workflow
A visual interface for merging existing master and variable PDF documents together.

Printing from FreeForm Create
With both workflows, you can submit your personalized files directly to the Fiery server, use Fiery Presets, and perform other makeready tasks such as imposition. While access to a Fiery server is required to print FreeForm Create files, anyone can download the application. Files are generated in a proprietary format that can only be read by Fiery servers.

If you get print-ready files from customers, just ask them to download FreeForm Create so they can create their own personalized files and submit the final, packaged file to you for production.

Fiery FreeForm Create quick tips
These short videos provide an overview of common features and functions in FreeForm Create.
Stacking variable text fieldsLearn about stacking variable text fields in FreeForm CreateWatch the how-to video (English only)
Importing .ase filesLearn how to import custom spot colors using .ase files in FreeForm CreateWatch the how-to video (English only)
What is an accelerator?Learn what accelerators are and how to use them in your data source.Watch the how-to video (English only)
Creating server presetsLearn how to create server presets and use them with Fiery FreeForm Create jobsWatch the how-to video (English only)


These are just a few of the applications that you can personalize using FreeForm Create. Pre-programmed samples are embedded within the FreeForm Create application for many of the examples below. You can find the native files and other source information for all of these by downloading the Fiery FreeForm Kit.

ApplicationDescriptionAdditional resources
Personalized package
Create a personalized tea box that includes the recipient’s name and a tracking barcode. Note: this file is not included in the Fiery FreeForm Kit
Watch the how-to video (English only)
Restaurant postcard
Create a postcard for a restaurant promoting takeout/delivery services with personalized text and barcodes. Requires Fiery FreeForm Create 1.1 or newer for best results.
Watch the how-to video (English only)
Salon postcard
Create a postcard for a salon promoting a grand re-opening with personalized text, barcodes, and images. Requires Fiery FreeForm Create 1.1 or newer for best results.
Watch the how-to video (English only)
Create a statement with spot colors and personalized text, images, and barcodes.
Requires Fiery FreeForm Create 1.1 or newer.
Watch the how-to video (English only)
Parking pass with clear toner
Add variable content using clear toner as a security feature. Requires Fiery FreeForm Create 1.1 or newer and a supported Fiery Driven print engine.
Watch the how-to video (English only)
Ticket with two specialty colors
Create a ticket that includes two different specialty colors in the master and variable content. Requires Fiery FreeForm Create 1.1 or newer and a supported Fiery Driven print engine.
Watch the how-to video (English only)
Business card
Create business cards using variable text fields.
Watch the programming how-to video (English only)

Watch the imposition how-to video (English only)
Product labels with barcodes
Create product labels that include barcodes.
Watch the how-to video (English only)
Easily create personalized diplomas using variable text fields
Watch the how-to video (English only)
Personalized calendar
Use variable text and images to create personalized calendar for employees around the world
Watch the how-to video (English only)
Real estate postcard
Use variable text, images, and barcodes to create personalized postcards.
Watch the how-to video (English only)
Invitation flyer
Use variable text fields to turn a static flyer into a personalized invitation.
Watch the how-to video (English only)
Parking pass
Add variable text fields to a parking pass for enhanced security.
Watch the how-to video (English only)
Appointment reminder postcard
Use variable text fields to create a personalized appointment reminder postcard.
Watch the how-to video (English only)
Add variable text fields and a QR code to an event ticket for enhanced security
Watch the how-to video (English only)
File merge newsletter
Newsletter with personalized content for 3 different audiences. Use the file merge workflow to select the appropriate cover from the master, and merge the variable content into the final file.
Watch the how-to video (English only)

FreeForm Kit

Get started with VDP today using the Fiery FreeForm Kit and Fiery FreeForm Create

The Fiery FreeForm Kit is a set of resources designed to help you learn how to use the Fiery FreeForm Create application to it’s fullest potential. See examples of variable data documents, created using FreeForm Create, that utilize variable text, images, and barcodes. These examples serve as templates and can be used as customer samples to show what is possible with variable data printing, or to provide inspiration for the types of personalized applications that you can create for your customers

What’s in the Fiery FreeForm Kit?

  • Source files for all of the examples mentioned in the Applications tab, including packaged InDesign files and images
  • Master PDF and data source files for samples that utilize the FreeForm Create variable data workflow
  • Master and variable PDFs for use with the file merge workflow
  • Pre-programmed .ffp files that can be opened in FreeForm Create
  • Overview guide with tips and tricks for Fiery FreeForm Create


View Fiery FreeForm Create specifications.

play icon Watch product video




FreeForm Create specifications

To print files from FreeForm Create (PSPs):

  • Fiery server (external or embedded) running FS150 or newer software
  • Fiery API must be installed on your Fiery server (learn more here)

To use the FreeForm Create application (PSPs, designers, creatives, marketers, etc):

How do I find which Fiery System and Fiery server version I have?

Your Fiery System version is listed in the Device Center General Information tab in Command WorkStation. This information also is accessible on the Fiery configuration page printed via the Fiery server.

Command WorkStation 5:

Command WorkStation 6: