A story of nearly twenty years

Allprint has been operating for over 19 years in office automation, document management and, increasingly, in production printing for the graphic arts. In a rapidly changing sector, the company has built its identity around a simple but far from obvious idea: in today’s market, the only constant is change, and the only way to keep pace is to truly understand the customer before proposing a solution. It is a journey the company describes as natural, rather than a sudden shift: growing while staying close to the real needs of those who print every day, without chasing every technological novelty simply because it is available.

This is where the principle guiding every project comes from: we do not sell hardware, we sell value. Hardware and software alone are not enough. The success of a business first requires a careful analysis of operating costs, capabilities and real workflows. Only after these needs have been understood does the conversation turn to technology, with growth always remaining close to those who print every day.

“In an era in which digital printing moves at a fast pace, old business models are no longer sustainable. Entering Allprint’s headquarters means stepping into a true Creative Lab: a strategic space designed to guide the customer through every stage of the journey. Here, the business idea is put to the test to verify its real validity, right through to the creation of a project and a product capable of positioning itself in the market”

— Gianluca Baldassari, Sole Director of ALL PRINT SRL

The Creative Lab: where ambition becomes tangible

This is the space where everything comes together. The Creative Lab was created as a strategic environment in which the business idea meets practical experience: a working table where the real sustainability of the project can be assessed even before it is produced.

In this context, professionals can test high-value applications in the field, including personalised packaging, special brochures and complex manuals, guided step by step by the Allprint team. By harnessing the potential of Fiery technology, the initial idea is transformed into a finished product ready to generate distinctive value in the market.

Every solution proposed meets three requirements that the company considers non-negotiable: practicality, feasibility, and concrete, measurable results. Not generic promises of innovation, but real projects that the customer can touch, evaluate and launch immediately.

Training as a habit, not an event

This consultative approach is supported by a commitment that never comes to an end at Allprint: continuous training for both our people and our customers.

On one hand, we train the team on processes as well as products, so they can truly understand how a customer works before proposing solutions. On the other, we support customers themselves by transferring targeted skills for work optimisation, workflow integration and cost containment.

The sessions are repeated throughout the year and involve both technical and sales teams: a shared investment that is rarely visible in a brochure, but is directly reflected in the growth and quality of every project.

A partnership that amplifies the method

The partnership with Fiery as a Platinum Partner is not an end point, but the natural evolution of a business idea. It is the perfect link between the strategic value that Allprint builds in its Creative Lab and technological excellence in the field.

If Allprint’s vision is to guide the customer from the initial idea to market value, Fiery is the technology engine that makes this leap in quality possible. Its intelligence drives Xerox production presses, ensuring reliable end-to-end digital workflows. For Allprint, however, Platinum status goes far beyond the technical component: it demonstrates how two philosophies based on expertise and attention to detail fit together perfectly.

“Being a Platinum Partner is not just a certificate on paper, but a commitment that is renewed every year through training, the quality of the people we put in front of customers, and real knowledge of the technology we propose.”

— Gianluca Baldassari, Sole Director of ALL PRINT SRL

From vision to technology: the concrete advantages of the Fiery ecosystem

From this perspective, joining the Fiery Platinum Partner programme is the culmination of this synergy: a path made up of continuous training, open houses and technical events where technology stops being an abstract concept and becomes an everyday tool for growth.

For customers in the graphic arts sector, this seamless integration between the Allprint method and the power of Fiery translates into three key competitive advantages:

  • Unmatched colour accuracy with Fiery Color Profiler Suite and Spot Pro: Automated colour management and advanced profiling for faithful, flawless reproduction of brand identity.
  • Workflow automation via Fiery JobFlow, Fiery Impose & JobMaster: Intelligent prepress tools that simplify preflight and imposition, eliminating manual errors and optimising turnaround times.
  • Maximised productivity driven by Fiery Command WorkStation & HyperRIP: Smooth processing of complex files and variable data, enabling print engines to run at maximum speed and with maximum output quality.

What gives value and substance to this entire journey is the direct collaboration with Fiery Italia and Alessandro Bellotti. It is a relationship founded on constant, human and personalised support: the very same logic of listening, presence and care that Allprint dedicates to its customers every day is reflected and confirmed in a global partner that fully shares the same vision of work.

A quarter that made the method visible

The result of this vision and the deep integration with Fiery solutions was seen with total clarity in the second quarter of the year. The strength of this partnership, coinciding with the launch of the new Xerox range, drove Allprint to achieve one of the strongest sales performances in Europe among Fiery partners, crowned by the delivery of 16 production systems, including 11 Xerox Proficio PX-300 systems, 4 Proficio PX-500 systems and 1 flagship Xerox Iridesse.

“When a customer makes this kind of investment, it is the highest expression of a collaborative relationship and a trust that is renewed over time.”

— Gianluca Baldassari, Sole Director of ALL PRINT SRL

Looking ahead

For the Allprint team, this record quarter is not an isolated milestone, but tangible proof that the method works: understanding the customer before the technology, training consistently, and showing real solutions instead of merely talking about them.

The collaboration with Fiery remains an integral part of this journey. It is not the starting point of the story, but the strongest confirmation that the path undertaken almost twenty years ago was the right one: a method that, over time, continues to put people first, with technology always at their service.

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