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Fiery Variable Data Printing Solutions

Get the power of personalized digital printing

Fiery technology delivers powerful, industry-leading variable data printing capabilities that easily fit into any workflow.

Customer Quote

The Fiery server RIPs our complex VDP jobs an average of 10x faster than other DFEs, increasing production efficiency and saving time and labor costs.

Research & Development Manager, SendOutCards

Overview

Get more personalized jobs out faster with Fiery VDP technology

Fast, flexible variable data printing (VDP) capabilities help you get the most profit potential out of your digital print engine. Whether you need to produce a simple direct mail postcard project or a complex cross-media campaign, Fiery® technology ensures that your VDP jobs will process quickly and accurately, satisfy your customers’ demands and meet tight deadlines.

  • Free, user-friendly tools for creating personalized files.
  • RIP VDP jobs 2 to 50 times faster than with other digital front ends (DFEs)
  • Render overprinted and transparent elements correctly
  • Store, view and reuse RIPped objects to eliminate production bottlenecks
  • Choose the VDP authoring program and language that works best for your workflow needs
  • View and edit imposed VDP jobs in a WYSIWYG format to reduce production waste from job errors
  • Integrate with Web-to-Print software for fast, simple and automated VDP job submission

Features

Enjoy blazing speed on VDP files

Fiery servers perform exceptionally well on variable data printing (VDP) jobs, with performance from 2 to 50 times faster than other digital front ends (DFEs). The VDP Resource Manager, part of Fiery Command WorkStation, lets you store, view and reuse RIPped objects to eliminate bottlenecks and allowing VDP jobs to print faster than ever before.

Render complex variable elements correctly

Proprietary rendering technology prints opaque, overprinted and transparent objects correctly, giving designers confidence that complex graphical elements will print as intended. As the only server to support PPML 3.0, Fiery DFEs enable the use of transparency, even across variable and reusable content. Fiery features such as VDP Record Range Printing and intuitive visual previews make it easy to print VDP jobs correctly and efficiently.

Support for all VDP languages

Fiery servers support the most industry standards and legacy formats in the market. So you can take advantage of the latest VDP technologies, no matter what workflow or VDP authoring software you use.

  • Fiery FreeForm Plus
  • PPML 3.0
  • PDF/VT-1 and 2
  • Creo VPS
  • Xerox VIPP/VI Compose (Xerox Fiery servers only)
  • IPDS (select servers only – check Fiery server materials for details)

Ultimate scalability

Fiery VDP solutions fit seamlessly into existing workflows with open, scalable tools.

Fiery FreeForm is an exclusive, simple-to-use VDP file format that is included on virtually all Fiery servers and supports a wide variety of source applications without the need for a third-party VDP composition tool.

Fiery FreeForm Create leverages Fiery FreeForm technology in a free, stand-alone application. You can personalize existing files in an intuitive interface and add variable elements such as text, images, and barcodes with just a few clicks. To learn more about Fiery FreeForm Create and to practice with free samples, visit the FreeForm Create page.

Fiery servers also work seamlessly with all leading VDP authoring software applications, including ePS MarketDirect StoreFront VDP, XMPie, FusionPro, Quadient® Inspire, PrintShop Mail and many more.